Rihanna Rallies Up Billboard's Social 50
Rihanna Rallies Up Billboard's Social 50

Rihanna basks in the glow of the social buzz generated by the release of the "Rih-mix" to her just-crowned Billboard Hot 100 No. 1 single "S&M," as she flies 11-3 on Billboard's Social 50 chart.

The diva had temporarily taken a dive out of the top 10 last week (falling 5-11) after having spent every single week in the top three from the chart's launch last December. But, the new remix -- which features Britney Spears on guest vocals -- clearly charmed the social world.

Rihanna earned a 12% gain in week-over-week Vevo plays, a 16% increase in YouTube channel views and a 10% jump in followers to her Twitter account.

The Social 50 ranks the most active artists on the world's leading social networking sites -- YouTube, Vevo, Facebook, Twitter, MySpace and iLike -- using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.

As for the rest of the top 10, Justin Bieber and Lady Gaga hold at No.1 and No. 2, respectively, while Eminem moves 3-4 and Akon slides 6-5. Shakira falls two to No. 6, Katy Perry is also down two to No. 7 while Lil Wayne is steady at No. 8. The Black Eyed Peas climb one slot to No. 9 and Britney Spears slips three to No. 10.

The chart houses a notable slide by Wiz Khalifa, who moves 19-38 after the flutter of activity surrounding his "Rolling Papers" album release died down. This past week, he had a 19% decline in Myspace plays and a 28% decrease in new fans. The momentum behind the album propelled him 23-17 two weeks ago.

Questions? Comments? Let us know: @billboardbiz

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