The first ever Billboard Latin Music Conference Music Marketing Awards were announced Tuesday and were given to several groups for their contributions in four areas including Online/Social, Print, Tour and TV.
"This is a very special time," said Don Browne, president of Telemundo Communications Group who opened the ceremony. "Hispanics are changing the face of America! My message tonight is, lets go forward through music that's inspired our lives." The awards were part of the conference's Marketing Exchange, sponsored by Telemundo and Mun2.
The best tour campaign, presented by Billboard Editorial Director Bill Werde, went to Cardenas Marketing Network for Vive tu Musica with 5 Featuring Daddy Yankee & Reik.
"It's very satisfying that the work of many people is being recognized," said winner Juan Carlos Davila, Sr. Director of Multicultural Marketing at Wrigley. "People have worked hard and with their hearts."
In the print category, presented by Billboard Publisher Lisa Ryan Howard, the winner for the best campaign went to Universal Music Latin America for Para Ellas, featuring artist David Bisbal.
Presenting the best online/social media campaign, Cynthia Corzo, editor of Hispanic Market Weekly, handed over a trophy to Universal Music Latin Entertainment for Don Omar: King of the Internet.
For the best TV campaign, the award went to Alma DDB for House Party featuring Bomba Stereo/Systema Solar/El Tambor de la Tribu.
The awards were judged by a panel of judges including Borja Perez, vp of Integrated Solutions & Digital Media, Social@Telemundo, Telemundo Communications Group; Kevin McKiernan, president/CEO of Creative License and Corzo.