Watch the Billboard Latin Music Conference Video Report
Watch the Billboard Latin Music Conference Video Report

The Billboard Latin Music Conference opened Tuesday (April 26) by taking a long look at the state of the industry in today's tough economic times. But even when discussing the challenges of a changing industry, music insiders were optimistic about label strategies, touring opportunities and the future of Latin music.

Featured in today's video roundup is Leila Cobo, Billboard's executive director of Latin content and programming who led an executive discussion with Jesus Lopez, Chairman/ of Universal Music Latin America/Iberian Peninsula, and Afo Verde, President, Latin region of Sony Music. Watch Verde compare his nights spray painting graffiti on walls in Buenos Aires to the social media of today. Guillermo Page, SVP Commerical & Sales, Sony Music Latin and Julio Vega, SVP, Latin Purchasing, Sales and Marketing Music, Movies and Books, Anderson Merchandise discuss the diversity of the Latin music market and sweet spot of CD prices. And Sebastian de la Barra and Maximiliano del Rio of Lotus Producciones discuss bringing Cumbia to Lollapalooza in both Chile and Chicago.

Questions? Comments? Let us know: @billboardbiz

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