Apple Quarterly Earnings Lower Than Expected
Apple Quarterly Earnings Lower Than Expected

More signs point to a pending cloud-music service coming from Apple. This time, two news outlets independently reported tips that Apple has bought the domain name iCloud.com from a Swedish firm for $4.5 million. At press time, Apple had not responded to requests for comment.

Techcrunch and GigaOM report that Apple acquired the domain name from cloud storage company Xcerion, which recently rebranded its service from iCloud to CloudMe.

Now, does this mean that Apple is planning to call its expected music locker service iCloud? Doubtful. For starters, there's no reason not to just fold the cloud-based, scan-and-match locker service into the iTunes brand umbrella. Why would it even need a separate URL? Secondly, "Cloud" isn't exactly a great branding angle for anyone. The music/tech press like to use the term to write silly headlines like "Music's Getting Cloudy" and so on, but for most people the term means very little.

But who knows? Amazon branded its music locker service Cloud Drive. And the many ads we're staring to see on TV using the catchphrase "To the Cloud" may be hammering the point home to the mainstream.