Jay Perloff, a veteran music industry sales executive, passed away May 3, after a long fight with cancer. He was 53.

Perloff, who began his music career at Universal One-Stop, where both of his parents and sister worked, was also a sales executive at Charisma Records and for Elektra.

A funeral service will be held May 5 at 1 p.m. at Goldstein's, located at 310 Second Street Pike, Southampton, PA. Perloff is survived by his wife Michele, and three children, Joshua, Hannah and Shira.

Friends of the family have set up a fund to help provide for his children. Donations can be made payable to Russell Law Group Escrow; include "Friends of Perloff" in the memo line. Mail to the Russell Law Group, 93 Old York Road, Suite 300, Jenkintown, PA 19046.