Two radio stations in Las Vegas are converting their entire programming over to Jelli, an online radio programming social game of sorts that has over the years increasingly blurred the lines between Internet and terrestrial radio programming.
The two stations, KHIJ-FM and KVBE-FM, are the first to hand over 24/7 programming duties to Jelli, under a multi-year agreement.
Prior to this deal, Jelli has only handled the programming for certain times of day for various terrestrial partners, including CBS Radio and Triton Media, who host Jelli-programmed shows nationwide in 25 different markets.
Jelli gives listeners the ability to control what songs get aired using Web-based real-time voting "game." Users can "rocket" songs to the top of the playlist, or "bomb" songs off the list. The community can even vote to pull a song off the air instantly. These can be done via the Jelli site, as well as Twitter and Facebook, with fans able to interact with each other.
As for the format, one station will play primarily pop, and the other Rock, both branded as Jelli.