Lollapalooza Crowdsources Its Festival App at Music Hack Day
Lollapalooza Crowdsources Its Festival App at Music Hack Day

C3 Presents used the Music Hack Day event in San Francisco this weekend to ask developers to create the next Lollapalooza festival app via a contest called HackLolla.

The company is making various data about the Lollapalooza festival available to developers via an open API, including details on artists, events, stages, venues and more for the 2011 installment of the event. Developers were invited to take this data and create Web, mobile and desktop apps for festival attendees and participants, and submit them between now and June 24 to be considered.

Winners will be given free travel and tickets to this years' Lollapalooza event in Chicago, as well as have their app promoted via official Lollapalooza channels.

According to C3 Presents digital director Michael Feferman, the idea stemmed from the many unauthorized Lollapalooza apps that were created for last year's festival. Several fans-who also happened to be developers-created their own apps for attendees. Virtually every one of them told festival organizers they could have made a far better application if they had had access to more data on the performers and venues of the event.

It's not a new concept. Two years ago, Warped Tour organizers 4fini hired an independent app developer that had made and marketed a mobile scheduler app for the Warped Tour on his own. Faced with the decision between hiring or suing him, 4fini added the developer to their staff as a contractor, who makes the company's mobile apps to this day.

HackLolla judging and public voting will take place June 20 - July 10, with the winner announced on July 12.

Questions? Comments? Let us know: @billboardbiz

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