Myspace Music has introduced a new program for artists that will let them transfer all their content currently residing in their Myspace profile onto Facebook, under a new "Music" tab. You can check out the program here.
This includes streaming full-length songs, videos, photos, event details and so on. This sounds a lot like what RootMusic is trying to provide with its BandPages app, and could prove a significant challenge to the year-old upstart if it works as advertised.
With Myspace's decline, many bands are looking increasing to Facebook as their next social media presence. BandPages emerged as one of the sole solutions for this effort, attracting more than 150,000 bands in just over a year. BandPages is the No. 1 music app on Facebook, and the fifth most popular app overall. The company's mission is to make the BandPages tab for Facebook as ubiquitous as Myspace pages used to be.
Myspace, meanwhile, hosts 14 million artist profiles. This Facebook integration will allow artists to manage only one profile, which will then appear on both Myspace and Facebook, including automatic updating of any changes. Artists porting their Myspace to Facebook also get access to traffic and streaming data from both platforms (something BandPages doesn't yet provide) and fan management and communication tools.
How disruptive this proves to RootMusic's business entirely depends on how easy this profile-porting move is, and how well the features on Facebook work. BandPages was built from the ground up to work within the Facebook ecosystem.