Outkast rapper Big Boi tells Billboard.com that he and his 16-year-old daughter, Jordan, have formed Purple Kidz, a new record label that will launch in the coming weeks. The imprint will feature a roster of younger artists but will target fans of all ages.
"My daughter just turned 16 years old, and you can see it on MTV's ['My Super Sweet Sixteen'], where they get cars, and things that depreciate and just don't mean nothing," says the 36-year-old rapper (real name: Antwan Patton). "I wanted to give my child something that she can grow and build and nurture. So I gave her her own label."
Big Boi says that Purple Kidz' first signee is Gabbie Rae, a 12-year-old singing prodigy who has appeared on "The Tyra Banks Show." The rapper, who already heads the Purple Ribbon All-Stars hip-hop label, says that he and Jordan are the sole partners on the new imprint.
As for Big Boi's solo career, the Outkast member's label situation slightly shifted when Barry Weiss took over for Antonio "L.A." Reid as Island Def Jam's chairman/CEO last March, but Big Boi says that all is running smoothly as he continues working on the follow-up to last year's "Sir Lucius Left Foot: The Son of Chico Dusty."
"I had a conversation with Barry Weiss, and he was like, 'Hey Big, great album,' and he's ready for the next album," says Big Boi. "And he wants it ASAP. So, you know, everything's good."