British dance star Pete Tong (see Billboard May 28 Pete Tong Q&A - subscription required) has partnered with Warner Music U.K. to re-launch celebrated electronic music label FFRR.
FFRR, which stands for Full Frequency Range Recordings, was originally founded by Tong in 1986 as a subsidiary of London Records. Throughout the late 1980s and 1990s FFRR scored considerable European success with a diverse roster that included Orbital, Armand Van Helden, Carl Cox and Brit girl group All Saints. FFRR also landed hits with licensed recordings from U.S. stars Salt 'n Pepa and Jay-Z, before the label was shelved in the early oughts.
The re-launched Warner imprint will see Tong leading its A&R division, working alongside Christian Tattersfield, CEO, Warner Music U.K. Andy Thompson, who previously worked with Tong at London Records, also joins FFRR as A&R.
Paper Crows, a London-based electronic duo, is FFRR's first signing and will release their debut album later this year. No additional signings have been announced.
"I'm very excited to be working on the front line again as an A&R man," said Tong in a statement. "It's a very exciting time for artist development and music in general and I think I can make a positive contribution."
"Warner Music Group has a fantastic heritage and working with Christian again is a real pleasure. The music and the new artists are already on the way," continued Tong, who previously worked with Tattersfield when the DJ was an A&R exec at London Records.
Commenting on Tong's appointment and the rebirth of FFRR, Tattersfield said that he was "delighted to have the opportunity to work with Pete again."
"His experience, influence and credibility are second to none and make for a fantastic addition to our A&R mix, Tattersfield continued. "Dance is a genre that constantly redefines itself, so someone of Pete's caliber, who embodies that dynamic and experimental spirit, is going to be a huge asset to our artists and our company."
The addition of FFRR to Warner Music U.K. follows its acquisition of London-based dance label One More Tune (OMT) in 2010. The music major also has existing partnerships in place with U.K. dance brands Cream and Gatecrasher.