YouTube, NMPA Reach 'Unprecedented' Deal to Pay Independent Music Publishers
YouTube, NMPA Reach 'Unprecedented' Deal to Pay Independent Music Publishers
Portishead
Billions and billions served video everyday

As it turns six years old, YouTube is still growing at the rate of a young startup. The company revealed a couple big milestones in a recent blog post.

First, more than 48 hours of video is uploaded every minute, up 37% from six months ago and up 100% over last year. Back in 2007, just 8 hours were being uploaded every minute.

In addition, YouTube now gets over three billion views per day. The company announced it hit the two million views-per-day mark back in May 2010, meaning YouTube has increased its daily views 50% in the last 12 months.

Here is some context for these milestones:

-- There are 6.77 billion people in the world and roughly 27.1% of them are connected to the Internet, according to the World Bank. So, YouTube serves 1.65 video a day for every person on Earth.

-- Music video site VEVO accounts for just a sliver of YouTube's daily views. VEVO accounted for 309 million viewing sessions in the U.S. in April, according to comScore. That comes out to about 10.3 million per day. Since Vevo launched in the U.K. on April 26, nearly all its views would have come from the U.S. and would be counted in comScore's figure. VEVO is available in Canada as well as the U.S. So if you add 10% to account for Canada's population, that's about 11.4 million views a day - just 0.38% of YouTube's daily views.

There have been a few factors for the sharp increase in growth in the last few years. In July 2010, YouTube raised its limit on upload videos to 15 minutes from 10 minutes. Over the years, YouTube has allowed for larger file sizes to be uploaded through its standard file uploader. Smartphone growth has meant more people can easily and wirelessly upload personal video footage. And more partners have integrated with YouTube. For example, sites like Xtranormal and GoAnimate allow people to make personal videos and animations and upload them directly to YouTube.