The popular Dutch DJ, who pulls in $20 million annually, will be the subject of a new behind-the-scenes series this fall.
Fans of one of the world's top DJs, Holland's Tiësto, will get an exclusive behind-the-scenes look at his life later this year via a new video series dubbed "In The Booth," Believe Entertainment Group announced today.
The New York-based company, which most recently produced an animated web series called "The LeBrons" (in conjunction with NBA star LeBron James) that has proved popular on YouTube and will co-executive produce "In The Booth," says the "documentary style" series will unspool this fall online with advertising sponsors to be announced soon.
"We chose Tiësto because he's a leader and pioneer on stage," Believe Entertainment co-founder Dan Goodman told THR on Tuesday, adding that the DJ's popularity through digital media was another major attraction. "All of these outlets he has -- Facebook, Twitter, his massive fan base on YouTube and Tiesto.com -- access millions and millions of fans directly. We're trying to deliver this content across this network in a way that's going to be very intimate."
Goodman and William Masterson, his partner at Believe should have no problem reaching potentially hundreds of thousands of Tiësto fans online. More than similarly popular rap or rock stars, the DJ's boosters are engaged online like few others.
The metrics tell the story: Tiësto (who plays a special $100-a-ticket Electric Daisy Carnival teaser show in Hollywood Wednesday night at Playhouse) has more than nine million fans on Facebook (adding around 40,000 per day) and his YouTube channel generates 11 million streams per month, according to BEG. Earlier this year, the Wall Street Journal reported that the DJ pulls in more than $20 million annually.
Fans can expect to see footage of Tiësto from Miami's Ultra Music Festival, his recent (and future) engagements in Las Vegas, the DJ pleasing fans in Ibiza and even candid in-the-studio moments captured exclusively.
"There will be some really unique opportunities for fans to engage with the production of the content overall," teased Masterson of the new series, which has been in production since earlier this year.
"Tiësto is always on the frontline of new technology and media. This is a chance for fans to get a rare look behind this truly unique icon," said Michael Cohen of Complete Control Management, the artist's worldwide manager. Cohen also added that he was in "ongoing discussions with YouTube" about broadcasting a future Tiësto live event similar to what YouTube has done in the past with rock acts such as U2 and Arcade Fire.
But first: Vegas, where Tiësto is expected to entertain tens of thousands on Friday.