YouTube sensations The Gregory Brothers, in conjunction with developer Khush, released Songify, a new iPhone app that turns spoken words into song.
"I'd say we'd dreamed of an app like this since before we were born," Evan Gregory told Billboard Biz. "Everybody having a computer in their phone finally gave us the platform. "
The interface of the app is simple and similar in appearance to music recognition app, Shazam. The user presses a large icon in the center and then can speak into the phone's microphone for 1 to 60 seconds. The app then converts the words to a song, sometimes even following a verse-chorus-verse structure, if the speech is long enough.
The technology the app uses is similar to what the Gregory Brothers use to create their popular Youtube videos such as "Bed Intruder Song (better known as the "Hide you Kids, Hide Yo Wife" song) and their "Autotune the News" series but condensed to fit on a smart phone.
The Gregory Brothers' lone female member and Evan's wife, Sarah, explained the rationale behind sharing their expertise.
"I think it was Ugg, the caveman, who invented the first song. He was going around singing everywhere. And some people were worried 'Ugg this is going to get out of hand.' Ugg had a similar response to us, which is: the more the merrier."
Songify is similar in concept to apps like T-Pain's I Am T-Pain app and Khush's previous effort La Di Da but differs in scope.
"La Di Da was engineered in such a way that it kind of corrects voices that are already singing," Gregory said. "Songify is more powerful for creating melodies out of spoken voice."
When La Di Da was released, Khush set a price for the app at $2.99, before briefly making the app free and finally letting the price settle in at $.99. Songify is available for free at its outset but additional backing tracks cost $.99.
The app also gives users the option to share their new musical creations via Facebook, Twitter or email.
"What I've enjoyed most about it is jamming to user's songs," Sarah said. "It takes the community aspect and makes it real."
Songify is only available for the iPhone operating system but Khush and the Gregory Brothers are planning to expand it to other platforms like Google's Droid.