Head of Strategic Marketing and New Business, McGhee Entertainment
It would seem impossible that Kiss, which has granted more than 3,000 licenses, would have any stones left to turn over. But Nathan Gregory, 27, has paired the glam rockers with such blue chip companies as Mars, M&Ms, Mini Cooper and Facebook. The moves, including partnerships with Dr Pepper, 7-Eleven, State Lotteries and Guitar Center, resulted in "over $5 million in media impressions built up around the [band's 2010] tour," Gregory says. Plus, the Facebook promotion added more than 300,000 fans to Kiss' Facebook page. "My focus is to make sure that [Kiss] continues to innovate and lead in the digital space" while expanding its core revenue streams, he says. Now Gregory is applying the Kiss model to other McGhee clients.