Director, Interactive Marketing, The Orchard
At the Orchard, Robbie Mackey, 28, has been key to the company's initiatives in social media, direct-to-fan sales and marketing, and social and search advertising. He and his team have worked releases by the Black Angels, the Raveonettes, the Dodos, Local Natives and Sharon Jones & the Dap-Kings, among others. In 2011, Mackey expanded the Orchard's marketing departments in Europe. Mackey, who joined the company as online marketing manager in 2008, represents the new breed of marketing executive, says Nick Gordon, Orchard VP of client services. "He gets the analytics part, the technology part, and he gets how bands communicate with their fans now. He's the new music industry."
Quote: "Very grateful for the nod by Billboard, and thankful for the wonderful labels/artists I've worked with over the past few years at Orchard."
Spotify Playlist: Take That, Monday...