A&R Manager, XL Recordings; Founder/Director, Young Turks; Manager, the xx.
Caius Pawson, 25, started out promoting shows in London. But it's with U.K. alt rock band the xx that he really made his mark. Pawson manages the group, which is signed to his own Young Turks label. That label, in turn, operates within XL Recordings, for which Pawson does A&R. The group's self-titled debut album has sold 1 million copies worldwide, according to XL, and won the 2010 Barclaycard Mercury Prize. "The xx is a definite highlight, but you learn as much on the smaller records as you do on the larger ones," says Pawson, who scored another coup when he won the battle to sign Tyler, the Creator to London-based XL, a label he credits with giving that artist "the freedom to do what [he] wanted."