Director, Videogames, Film and TV Music, Sony/ATV Music Publishing
At Sony/ATV, Randy Shefer, 28, has helped ramp up the firm's presence in videogame soundtracks. Sony/ATV co-president Jody Gerson says Shefer "has built strong relationships within the industry that have strengthened Sony/ATV's presence in the videogame and mobile application world. Through Shefer's efforts, Sony/ATV continues to control about 25%-30% of the soundtracks for most major, music-intensive games." Shefer's recent accomplishments include placing Thrice's cover of "Helter Skelter" from the Lennon & McCartney songbook in the marketing campaign for the videogame "Red Faction Armageddon" and landing a partnership with Siena Entertainment, creator of the StoryChimes application, which makes interactive children's stories for mobile platforms. Sony/ATV will serve as the exclusive music partner for StoryChimes.
Quote: "I am truly honored to be selected for '30 Under 30' and am thankful for all of the company support I've received."