Senior Manager of Digital Business Development and Marketing Solutions; Live Nation Entertainment
For Live Nation Entertainment, Samantha Sichel's goals are straightforward: compelling offers, strategic partnerships and increased ticket sales. Sichel, 28, for example, built Live Nation Entertainment's largest hotel partnership to date, bringing Starwood reward-program members experiences like singing with Sting during sound check. Recently promoted, Sichel now vets any new revenue brought in by Ticketmaster.com, LiveNation.com, HouseofBlues.com or any of Live Nation Entertainment's social media initiatives. It's estimated that Sichel has secured more than 14% of Live Nation Entertainment's currently booked 2011 sales and marketing revenue, plus more than $7 million and counting toward 2012 revenue.
Quote: "I'm honored to be recognized by @BillboardMag! The music biz is at a xroads, & there are many working hard to keep it on track #30under30."
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