Viral rap star Kreayshawn debuts on Billboard's Social 50 at No. 35 thanks to her continuing building buzz and the growth in popularity of her "Gucci Gucci" video on YouTube. It has amassed nearly 9 million views since it was uploaded on May 16.
More recently, her follow-up song, "Rich Whores" -- which debuted on June 24 -- has brought in 222,000 views. In total, her YouTube profile views jumped from 57,000 to 152,000 over the week.
Across all monitored social networks, the rapper's stats also exploded, with Facebook (31,000) and Twitter (34,000) seeing impressive gains.
The Social 50 ranks the most active artists on the world's leading social networking sites -- YouTube, Vevo, Facebook, Twitter, MySpace and iLike -- using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
Tyler Ward vaults 48-23 following the YouTube star's main-page placement on the video sharing site last week with his cover of Demi Lovato's "Skyscraper." It has so far racked up over 600,000 plays.
The top five cover songs Ward's YouTube channel consist of are Eminem's "Love The Way You Lie," B.o.B's "Airplanes," Lady Gaga's "Born This Way" and Katy Perry's "Teenage Dream" and "California Gurls." Combined, they have netted 50 million views.
Meanwhile, Lovato herself falls 12-26, as the views for "Skyscraper" stall out at 11.7 million, and her YouTube profile views decline from 164,000 to 79,000 week-to-week.
Los Angeles-based rapper DeStorm debuts at No. 31, thanks to his cover of "Rehab" by the late Amy Winehouse, who died on July 23. Two days later, DeStorm uploaded his rendition to YouTube. Since, it has accumulated 780,000 views. The original video by Winehouse -- which first appeared Dec. 29, 2009 -- sits at 13 million views, making it her most popular video to date.
At No. 49, Cimorelli -- a vocal group consisting of six sisters -- debuts, as their cover (yes, another!) of "How To Love" by Lil Wayne takes off, gaining 180,000 YouTube views since July 25. Across all monitored social networks and music outlets, the group also obtained 12,400 new fans, friends, and followers.
After charging 29-14 on the tally last week, Pitbull breaches the top 10, hitting No. 8. His latest single "Rain Over Me" -- featuring Marc Anthony -- is catching fire, with a gain of 22 million VEVO views since it premiered on July 20. Overall, the rapper's site channel boomed by 58 million plays (up from 41 million last week).
To date, on this young chart, No. 8 is the highest Pitbull has charted. Next week, if the momentum behind "Rain Over Me" keeps up, he may break his chart record.
Among the top 50 artists, fans played their favorite songs 532 million times across MySpace (1.9 million) and Vevo (407 million), respectively. In sum, 12.7 million fans opted to like, follow, friend, and subscribe to their favorite artists this week, adding up to a total of 9.6 million Facebook fans, 2.7 million Twitter followers, 119,800 MySpace friends, and 200,00 YouTube channel subscribers.
As for the rest of the top 10, Justin Bieber (No. 1), Rihanna (No. 2), Katy Perry (No. 5) and Eminem (No.7) hold their positions. Shakira (4-3) and Akon (9-6) jump, while Lady Gaga (3-4), Michael Jackson (8-9), and Selena Gomez (6-10) slide down the tally.