Will Sony's New Walkman MP3 Player Win big? Or Fall Flat?
By Antony Bruno
As brand names go, Sony's Walkman is the ultimate survivor.
The brand that virtually defined the portable music market back in the days of the cassette has since endured multiple format changes through the years?from the CD, to the short-lived MiniDisc, to mobile phones and MP3 players. The company has emerged bloodied, bruised but still standing.
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