Web Trends: Watch Jay-Z Talk Brooklyn Nets, New Kelly Clarkson Video For "Mr. Know It All"
Web Trends: Watch Jay-Z Talk Brooklyn Nets, New Kelly Clarkson Video For "Mr. Know It All"

With all the news about his brand-new collaboration with Kanye West, "Watch the Throne," we almost overlooked the fact that Jay-Z topped the Forbes Hip-Hop Cash King list yet again. His take over the past 12 months? $37 million.

It's the fourth time in five years Jay has occupied this particular throne. Diddy came in a close second with $35 million; Kanye comes in third with $16 million.

As Zach O'Malley Greenberg's article in Forbes says, "Fueled by the tail end of his 'Blueprint 3' Tour and a vast portfolio of business interests, Jay-Z barely edged second-ranked Diddy-who raked in $35 million, roughly half of that total coming from a lucrative partnership with Diageo's Ciroc vodka-but handily topped West, who earned $16 million. The duo is steaming ahead with plans for co-headlining tour starting this fall.

"Jay-Z and Kanye are hip-hop ambassadors," says Steve Stoute, chief of branding firm Translation and author of The Tanning of America. "They bring the art form around the world, and they've taken production and everything to the next level. Now they've got a chance to grow with their global audience."

Forbes' Hip-Hop Cash Kings
1. Jay-Z: $37 million
2. Diddy: $35 million
3. Kanye West: $16 million
4. Lil Wayne: $15 million
4. Bryan "Birdman" Williams: $15 million
6. Eminem: $14 million
6. Snoop Dogg: $14 million
6. Dr. Dre: $14 million
9. Akon: $13 million
10. Ludacris: $12 million
11. Wiz Khalifa: $11 million
11. Drake: $11 million
13: Pharrell Williams: $10 million
14. Timbaland: $7 million
15. Swizz Beatz: $6.5 million
15. Nicki Minaj: $6.5 million
17. Rick Ross: $6 million
17. 50 Cent: $6 million
17. Pitbull: $6 million
20. T-Pain: $5 million
20. B.o.B: $5 million

Questions? Comments? Let us know: @billboardbiz

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