Hopeless Records and its Sub City imprint are throwing an invitation-only party Sept. 1 to celebrate raising more than $2 million for 50-plus charities.

The Van Nuys, Calif.-based company raises funds by giving 5% -- 2.5% from artist royalties and 2.5% from the label -- of the revenue collected from the suggested list price of albums released on Sub City. Artists that choose to issue albums on that label choose which charity they want to support.

Additionally, Hopeless annually stages its "Take Action" tour, where 10% of the ticket price is given to charities. The 2011 tour was co-headlined by Silverstein and Bayside.

The Sept. 1 event will be held in Los Angeles at the Angels & Kings club. At the event, Hopeless and Sub City will honor partners who support the label's charitable effort, including Jason Tate (founder of absolutepunk.net), Mike Shea (founder of Alternative Press Magazine), Hot Topic, iTunes and Red Bull.

"Breaking $2 milion donated to charity is a reminder to me of how powerful music, music fans, musicians and the music community can be in making a positive impact in the world," Hopeless Records president Louis Posen says.

"From giving kids an alternative to drugs and gangs through a drop-in center in our own backyard, to a hot line where young people can call confidentially and talk about depression, suicide and other difficult issues, to raising awareness about prevention, early detection and transplant registries for life threatening diseases, we find that there are so many important issues that we can impact by combining our voices, resources and talents," he continues. "A huge thank you to all of you who have played a part in reaching this milestone. We are eager and passionate in working with you to make an even bigger difference from this day forward."

In addition to contributing funds to charities, the label hosts a monthly event called the Stake Club, where industry folks and others gather to learn about the charities the labels partner with.

Questions? Comments? Let us know: @billboardbiz

Print