Rock in Rio 2011's Sellout, by the Numbers
Rock in Rio 2011's Sellout, by the Numbers

Rock in Rio 2011's Sellout, by the Numbers Brazil's renowned music festival has come back to its homeland for the first time since 2001 and has done so in a big way.

Portishead
Rock In Rio Returns Home

Rock in Rio 2011 edition will be held over seven days, from September 23 to October 2, at the Olympic Park City of Rock (Parque Olímpico Cidade do Rock) in Tijuca, a neighborhood located in the southwest part of Rio De Janeiro.

Through an official press release, the company announced on August 5 that the festival was officially sold out. This includes tickets for the recently added date, September 29, which includes headliners such as Stevie Wonder, Jamiroquai and Ke$ha.

Maíra Pereira, a representative from Approach (the Rock in Rio promoter) confirmed that they had a total of 700,000 tickets available for purchase. Each ticket cost R$190 ($116.9) for one day and R$95 ($58.50) for a half-day.

According to the press release, the number of Rock in Rio tickets bought corresponds to around 60% of the total number of tickets sold in all of 2010 for shows in Sao Paulo by international artists.

After three initial events in Brazil (1985, 1991 and 2001), the event was held four times in Lisbon and twice in Madrid. Because the festival hadn't been back home in 10 years, demands for tickets were intensified.

In fact, tickets for the original six days went on sale May 7 and sold out in only four days. The pre-sale for September 29 tickets took place on July 17 and sold out in 13 hours. Finally, on Friday (August 5) around 7pm, the seven-day festival completely sold out.

"We are certain that we are going to surpass expectations" asserts Roberto Medina, vice-president of the festival, in the press release, "And we are working to deliver the best Rock in Rio ever."

The next Rock in Rio held in RJ will be in 2013.