Business Matters: 38% of YouTube's July U.S. Visitors Watched a Vevo Video
Business Matters: 38% of YouTube's July U.S. Visitors Watched a Vevo Video

38% of YouTube's July U.S. Visitors Watched a Vevo Video
-- Music videos published by music video network Vevo were seen by a whopping 37.8% of YouTube's monthly U.S. unique visitors, according to comScore. On Wednesday the online measurement company will begin breaking down YouTube's traffic according to publishing partner, giving greater insight into the content creators who get the most views on the world's most popular video platform.

Vevo was the number-one channel with 59.7 million unique viewers, which is 37.8% of YouTube's 158 million unique viewers in the U.S. in July. Vevo features the videos of Universal Music Group, Sony Music and EMI.

Warner Music Group was second best YouTube channel with 31.2 million unique viewers, which is 19.8% of YouTube's July unique viewers. However, both Vevo and Warner did not account for 57.5% (37.8% plus 57.5%) of YouTube's uniques. Because some viewer watched both a Vevo and Warner video, there are many overlapping unique viewers between the two content publishers. To that point, AdAge notes that 40% of YouTube's audience watched a music video. Obviously 40% is less than the combined unique viewer shares of Vevo and Warner.

But Vevo and Warner viewers probably overlap less with YouTube's third-best channel, Machinima. The video game entertainment network, which shows such things as video game trailers and gameplay montages, had 169 million unique viewers in July. Machinima outdid Vevo in videos watched per viewer by a 15.7 to 14.1 margin. Warner's 6.3 videos per viewer ranked it behind Perseus (12.3), Maker Studio (8.9) and Smosh (8.8), all three of which had far fewer unique viewers than Warner. ( AdAge.com)

Vevo/RCRD LBL Team Up
-- Vevo is working with music blog RCRD LBL to offer a video and a remix of a download once a week. The first artist out of the gate is Cults with a video for the song "Go Outside" and a remix of said song by Menahan Street Band. (Vevo blog)

Virgin Media U.K. Offers Free Spotify
-- Virgin Media subscribers in the U.K. are being offered a 12-month subscription to Spotify's PC-only subscription plan. The lower of the subscription tiers, Spotify Unlimited normally costs £4.99 a month. The offer is good to subscribers of Virgin Media's XXL broadband plan for a 12-month period. (The XXL broadband plan is the company's third-most expensive broadband plan and offers speeds up to 50Mb.) After 12 months, consumers' Spotify account will be downgraded to Spotify Free, the free, ad-supported version of the service. They can get mobile access to the service in the plan that costs £9.99 a month.

Bundling subscription services with broadband and/or mobile plans is a sensible way to get the services into consumers' hands. In this case, however, the potential is more limited that one might think at first glance. Virgin is one of the U.K.'s top ISPs and had about 4.3 million broadband subscribers at the end of the second quarter. However, it had only 170,000 subscribers to its top two tiers, the 50Mb and 100Mb plans. ( Virgin Media)

Robbie Bach Joins Sonos
-- Robbie Bach, the former president of the Entertainment & Devices group at Microsoft (which includes the Xbox as well as Windows Phone 7 and Zune) has joined the board of digital stereo equipment maker Sonos. According to the Wall Street Journal, Bach says he will help Sonos by advising about marketing and retail. He joined the board in part because he is a longtime user of Sonos products. "Part of what makes the product magical is it's really easy to use," he said. ( Wall Street Journal, via VentureBeat)

Shuffler Reshuffles
-- Shuffler.fm is taking a bit of a different tack in calling itself an "audio magazine made by music blogs." The new positioning coincides with the upcoming release of an iPad app, which could explain the "audio magazine" angle. "Shuffler.fm's goals was to turn music blogs into radio stations, but in a visual way," co-founder Tim Heineke wrote Billboard.biz in an email.

Other than a facelift, not much has changed with the site that won a MidemNet Lounge award earlier this year. Users select a genre or subgenre (if you like all things indie, you're in luck) and Shuffler.fm plays songs pulled from a curated list of music blogs. As a song play, Shufflr.fm take the listener to the blog from which the song originated. Songs can be skipped, paused and starred on an ever-present menu bar that runs across the top of the page.

Regardless of how Shuffler.fm describes itself to users, the service is a very good way to sample music and learn about bands. Since most music blogs are in the cutting edge of trends and new releases, they are better than traditional Internet radio for music discovery. Perhaps with the exception of Turntable.fm and The Hype Machine, there may be no better way to keep your finger on the pulse of the music blog world and the newest of the new music. ( TechCrunch)

Decibel Funding Gets Louder
-- Decibel has raised an undisclosed second round of funding from "investors with financial and media industry backgrounds," according to the press release. The London-based company offers music metadata platforms for companies in the media industries.

The company offers cloud-located metadata on 12 million tracks (1.1 million albums from 300,000 artists) with 120 fields of data (participants, dates, social links, venues, etc.) that powers mobile applications, discovery engines, online stores and premium streaming services. (Press release)