Announcing a tracklist usually involves slapping the songs on the band's website, sending out a press release or two, and calling it a day. But Pearl Jam has opted for an elaborate real-world and online scavenger hunt to reveal the Cameron Crowe-curated, rarity-studded list of 29 songs on the Columbia Records soundtrack to Crowe's upcoming PJ doc, " Pearl Jam Twenty."
Starting at 10:30 this morning and released every half-hour, clues to places both physical (the Jumbotron in New York's Times Square), virtual (hidden on Facebook and PBS.org), and somewhere in between (by calling a Seattle phone number, announced on Pearl Jam's Sirius radio station) have been posted at PJ20.com and augmented by @PearlJam and fan tweets using #PJ20.
The first person to find the track name will win a numbered Pearl Jam Twenty poster with the track title and location written on it.
The Pearl Jam Twenty soundtrack will be in stores on September 20, the same day the film will be in theaters: Go to pj20.com for a full list of venues.
Billboard.biz will have more on the scavenger hunt and the planning behind it later this week.