Latin Power Players: Afo Verde
Latin Power Players: Afo Verde

Afo Verde

Afo Verde

President of Latin region, Sony Music

Afo Verde took over the reins of Sony's entire Latin operation -- including the United States and Latin America -- in October 2009. Since then, he has been intent on establishing the label as "a company that offers creative services and new business opportunities to all its artists."

Sony's year was undoubtedly boosted by Shakira's global success, but also by the regional achievements of Camila in sales, radio and touring, and by the strong return of Chayanne, whose Latin American tour was supported by Sony as a partner.

"We feel we've accomplished our objective not only by having successful projects in sales and radio charts, but also for our achievements in new business, like concerts and partnerships with brands throughout the continent," says Verde, who was key in securing the Chayanne concert deal and has since expanded Sony's "Music Ticket" concept, where tickets to shows include bonus material and music.

In the United States, Sony Music Latin's market share rose from 25.9% in 2010 to 28.3% at midyear 2011, according to Nielsen SoundScan, thanks to established acts and the success of franchises like Primera Fila. In the next 12 months, a key project will be the new solo album from Anthony "Romeo" Santos, "who honored us by choosing us as the label for his solo project when he was at the height of his career as the lead singer of Aventura," Verde says.

Verde was recently named chairman of IFPI for Latin America.

Billboard.biz Extras:

Phone: 305-420-4808

Email: afo.verde@sonymusic.com

Twitter: @afoverde

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