President, Univision Networks
Nearly two years after his appointment, Cesar Conde's impact as president of Univision Networks is clearly felt. The company includes not only the Univision network (the top-rated Spanish-language TV network in the country, according to Nielsen) but also TeleFutura, Galavision and TuTv Networks.
In the last 12 months, Conde has brought in Luis Fernandez as president of Univision Entertainment and Studios and Isaac Lee as president of Univision News, among others. Under his helm, Univision has replaced longtime on-air personalities and made sometimes dramatic programming changes, including the recruitment of mainstream celebrities for flagship shows and permitting some English in Spanish-language programming.
While the four major TV networks saw their ratings decline for the current season to date (Sept. 20, 2010, through July 31, 2011), Univision's rose, according to Nielsen. With an average household rating of 1.9 during prime time, it's the fifth-most-watched broadcast network in the country. And, according to the network, in 2011 it saw an increase of 47% in the number of nights it has outperformed ABC, CBS, NBC or Fox in the adults 18-49 demo compared with 2010 (156 nights vs. 106 nights). That increase was felt in music-themed programming like awards shows Premios Juventud and Premios Lo Nuestro and in new programs like "Pequenos Gigantes."
Conde, a Harvard grad with an MBA from Wharton who was born and raised in Miami, doesn't mince words about his goals.
"Our challenges include to continue to compete and out-perform our English-language peers, including ABC, NBC, CBS and Fox, in an increasingly competitive media landscape," he says, "and to drive growth and innovation across our platforms."
Quote: "It is a great honor for Jose Valle and I to represent Univision on #BillboardLatinPowerPlayers for the Company's impact across platforms."
Advice to future Latin Power Players: "For those rising through the ranks: stay humble. Early in career, keep in mind that no job is too big or too small. Later in career, remember that no one succeeds alone. We all get help and support along the way."