Latin Power Players: Eddie Fernandez
Latin Power Players: Eddie Fernandez
Eddie Fernandez

Eddie Fernandez

Senior VP, Universal Music Publishing Group Latin America

Eddie Fernandez enters the list for the first time on the strength of his company's performance for the past 12 months. Universal Music Publishing is the leading Hot Latin Songs publishing corporation for the time period with 45 charting titles, including major hits by Chino y Nacho, Wisin & Yandel and Maná, whose guitarist/composer Sergio Vallin is signed to Universal. In addition to his chart titles, Fernandez negotiated Emilio and Gloria Estefan's FIPP catalog for representation in the United States and Canada, and renewed deals with major writers like KC Porter and Rudy Perez. Fernandez, a pianist, arranger and longtime major-label A&R executive, has a keen ear for hits, and his relationships with writers and musicians enable him to engineer charting collaborations.

"He is the real deal," FJM Productions president Fred Mantilla says, referring to Fernandez' lengthy experience. "He supports his writers by introducing them to Universal executives nationwide and, in doing so, creates synergies that ultimately create growth."

Fernandez has seen revenue growth in the past tough three years but admits to being "more cautious . . . more concentrated in signing composers who are generating singles and being very aggressive in generating synchronization and advertising deals." In the past year, Fernandez's publishing division directly negotiated deals including an advertising campaign for Puerto Rico's Banco Popular using music by Ruben Blades and one for Lexus using tracks by DJ Nesty.

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