Executive VP of brand partnerships, business development and digital, Universal Music Latin Entertainment
Gustavo Lopez capped his last year as president of Universal-owned Disa and Fonovisa (the position has since been eliminated) solidifying his labels' dominance in regional Mexican music and beyond. For the 12 months ended July 2, Fonovisa was Billboard's Top Latin Albums imprint with 54 titles, followed by Disa with 65. Lopez helmed successful releases by such superstars as Marco Antonio Solís, Jenni Rivera and Pedro Fernandez in addition to launching new acts like Larry Hernandez, Roberto Tapia and Voz de Mando.
His most rewarding project? Los Tigres del Norte's MTV Unplugged-which has sold 200,000 units in Mexico, according to Lopez, and topped Amprofon's chart-and the tremendous growth of regional Mexican music sales in the digital arena.
Now, in his newly created post, Lopez supervises al l digital development, brand partnerships, business development and live shows for Universal Music Latin Entertainment in the United States, Mexico and Central America.
Digital growth, in particular, has been noteworthy, with UMLE digital revenue-including digital sales, streaming and mobile content-up 30% since the beginning of the year.
"I haven't been this excited about the business in years," says Lopez, who is also close to sealing several long-term, multi-artist deals.
The challenge, he says, is "connecting the right brands with the right content and making sure the right value is placed on our music and artists."