Latin Power Players: Joshua Mintz
Latin Power Players: Joshua Mintz
Joshua Mintz

Joshua Mintz

Senior executive VP, Telemundo Entertainment

Promoted to his current post in January, Joshua Mintz is the person responsible for Telemundo's overal l entertainment development and programming strategy.

This includes oversight for the hit soap opera "La Reina del Sur," whose production Mintz oversaw in his prior post as VP of strategic development for Telemundo Studios. The soap, the most-watched in the network's history, according to Telemundo, gave the network its best quarter ever during the second quarter of this year.

Mintz, who has an extensive background in production and programming, is focused on creating new content. This includes two new, music-driven specials that will premiere this year. The Premios Billboard de la Música Mexicana, devoted to regional Mexican music, will be the only network award show devoted to the top-selling genre of Latin music in the country. And Premios tu Mundo, where fans will vote on multiple categories, will also give music a major role.

In addition, Mintz says, "On the novela production side, we are opening the doors to work with new musical composers on the principal theme songs for our prime-time [productions]."

Telemundo also continues to produce the Billboard Latin Music Awards, and has expanded its relationship with Billboard for online, music-driven content in both English and Spanish. Extras:

Quote: "Billboard, thanks for the honor of being selected to #LatinPowerPlayers 2011 list. Truly an honor to be among such esteemed company."

Advice to future Latin Power Players: "Since every day, you get bombarded with many 'important' tasks to take care of, my one piece of advice not only for success in business but also for your own good, is to learn to how to quickly prioritize what's crucially important enough that you need to tackle immediately, what's important enough to be handled tomorrow, and what's important enough to delegate."




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