Latin Power Players: Jose Valle
Latin Power Players: Jose Valle
Jose Valle

Jose Valle

President, Univision Radio

Since his appointment in March, Univision's Jose Valle has taken on responsibility for the largest Spanish-language radio network in the country, with 70 owned and operated stations in 17 markets. According to Valle, Univision stations rank either No. 1 or No. 2 among Spanish-language stations, leading in markets like Los Angeles (with KLVE-FM), Miami (WRTO-FM) and Chicago (WOJO-FM), according to Arbitron numbers.

Valle has considerable experience in multiple areas of radio and TV, and although he hasn't yet announced specific changes at Univision, his influence is evident. Most recently, Univision launched the bilingual Univision Radio app that'll allow listeners to access 45 local stations and purchase music they hear through iTunes.

While allowing listeners to tune in anywhere, Valle says, "Our clients will benefit from an efficient advertising platform that enhances their traditional radio campaigns."

Valle also streamlined radio operations and changed programming heads at several key stations.

"I want Univision Radio to continue winning by providing the best and most relevant content to audiences while delivering effective, results-driven alternatives to current and new advertisers," he says.

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