Exclusive: MySpace Launches New Music Player, Search Function, Facebook Integration
Exclusive: MySpace Launches New Music Player, Search Function, Facebook Integration

We're still waiting for that press conference from new Myspace creative director Justin Timberlake and new owners Specific Media, which was promised when the company acquired the social network in June.

But the new outfit let a few details slip to AdAge through new senior VP of global marketing Al Dejewski. The upshot: Myspace aims to take on iTunes, Spotify and Vevo by becoming a music hub.

"No other music destination online today can claim the breadth of partnership we have with the four major music labels in addition to the tens of millions of independent artists and the libraries of their songs," he told the publication.

Other notable takeaways:

- Myspace has hired two branding agencies to find promotional partners for the service's relaunch, including celebrities and brands in the automotive, packaged goods and quick-service restaurant categories.

- The launch campaign later this year will be targeted to both new and dormant Myspace users, and will include a mix of print, radio and digital outlets.

- The company hired not only Dejewski (a veteran of PepsiCo and Turner Entertainment Marketing) but also former Procter & Gamble exec Vic Catalfamo and former Warner Bros. and CBS exec Jim Knopf.

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