Vevo Hires Former Myspace Exec Michael Cerda To Be Product Head
Former Myspace VP of Tech Michael Cerda has jumped ship for online music video portal Vevo. His new position will be that of senior VP of product development.
The company made the announcement on its blog written by Cerda, where he described his role:
"At VEVO, I'll be heading up Product and plan to build more depth of functionality onto more platforms, ultimately providing the most delightful, compelling, automated, customized and social music video experience ever. It's my goal not only to usher today's generation into the sentiment I felt in the early 80s, but also rekindle that sentiment among older generations. And I hope to do so in a very contextual way, per platform, per device, per video, per human."
Cerda was formerly the founder of Threadbox, which Myspace acquired last year. At Myspace, he worked on events and artists tools, as well as its messaging platform. He previously held positions at Venrock (as entrepreneur-in-residence), Jajah and co-founded such companies as Jangl and Ooma.