Business Matters: Cricket's Muve Music Surpasses 250,000 Subscribers
Business Matters: Cricket's Muve Music Surpasses 250,000 Subscribers

Cricket Communications' Muve mobile music service continues to grow, now claiming 200,000 subscribers and expanding onto Android-based devices.

The service-which bundles unlimited music with unlimited talk, text, and data into a single mobile plan-debuted in January, and by July passed the 100,000 user mark. Two months later, it's now at 200,000, far surpassing the efforts of the likes of Rdio and MOG, which according to industry sources have yet to break even 100,000 subscribers each.

The company also released usage metrics. In July, for instance, Muve customers played more than 153 million songs over the service-which focuses on downloads over streaming-and each user downloaded an average of 400 songs a month. More than 150 million songs have been downloaded via the service since launch.

Cricket claims this usage represents 70% of all tethered streaming activity on mobile phones for the top 10,000 songs tracked among competitors like Rhapsody, Napster, Spotify and MOG. However it doesn't say where it gets that stat from -- nor is it really that significant, because those other services also allow for streaming as well as downloading.

As for its next phase of growth, Cricket is introducing a new phone to the mix. To date, the Muve service has been available only on a version of the Samsung Suede. The company is now offering the Samsung Vitality to the mix, a smartphone based on Google's Android platform. Muve Music will be embedded in the device, but also allow users to access the Android Marketplace for additional apps. While the Suede version of Muve runs for $55 a month, the Android version will cost $65.