Juke, Cloud-Based Music Service, Launches in Austria
Juke, Cloud-Based Music Service, Launches in Austria

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Wanna See My Music Collection? Juke, a new music streaming service, launched in Germany this month with 13 million licensed tracks.

BERLIN - On Sept. 1, a new cloud-streaming music service called Juke launched in Germany. The new service offers access to its with 13 million tracks for a monthly subscription fee of €9.99 euro (about $13.70).

Juke is run by 24-7 Entertainment GmbH, a subsidiary of the electronics and entertainment retail group Media-Saturn, Europe's largest electronics retailer.

The new streaming service has licensing deals with what it claims is 80,000 labels including the four major labels. Juke's tracks can be downloaded on both PCs and Mac platforms as well as Android and iPhone mobile phones and soon the Sonos Wireless HiFi System.

Co-Founder & CEO of 24-7 Entertainment, Frank Tauber told Billboard that the new service, "will first start in Germany, but soon will expand to be European-wide. It will be available anywhere and anytime via many devices with a simple and intuitive user-experience"."

Juke does not yet have an ad-funded model, but it does offer consumers a free 14-day period to test the service before signing up for the monthly subscription. It is also available in Germany's numerous Media Markt and Saturn stores.

But Juke is not the first to offerer a music streaming service in Germany: Simfy claims 13 million songs and is free in its basic version; Napster with 15 million tracks charges €7.95 euro ($10.80) in its basic version; and then there's Spotify, which has not yet launched in Germany, but debuted in the U.S. in July with 15 million tracks.

Gerrit Schumann, CEO of Germany's leading streaming company Simfy in Cologne seemed relatively unconcerned about his new competitor. "With our newly introduced premium tariff at €5.99 ($8.20), all Simfy users can now share their music with their friends -- even if they are not premium customers. It is our goal to have over 5 million users in 2012 in Germany."

One of Juke's big selling points differentiating itself from other music streaming services is its sound quality. "[Juke is available] in a variety of different audio qualities including the new Dolby Pulse, available for the first time in Europe," said Taubert.

Sonos wireless HiFi system is Juke's first hardware partner and can play songs from the user's music library, as well as from more than 100,000 radio stations and podcasts. It can also be controlled by Android, iPhone and iPads devices.

Questions? Comments? Let us know: @billboardbiz

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