Spotify Launches 'Private' Mode in Response to Facebook Backlash
Spotify Launches 'Private' Mode in Response to Facebook Backlash

For all the praise Spotify's integration with Facebook received from music industry chin-strokers over its benefits to music discovery, it received no shortage of complaints from users concerned with the privacy implications of automatically sharing every song they played on the service.

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Spotify today responded to those concerns. Founder and CEO Daniel Ek announced via Twitter this morning that the company has developed an update to the service that will include a "private listening" function. It's basically a check-box that users can quickly turn on or off and thereby control when the music they're listening to will appear in their Facebook feed and when it won't.

"We're rolling out a new client as we speak where you can temporarily hide your guilty pleasures," read one Tweet. "It works like a browser's private mode. ... We call it 'private listening' and you can find it in the Spotify/File menu and toggle it on/off."


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That's a pretty fast response, seeing as the it only announced its Facebook integration last Thursday at the f8 developers conference. Shortly after, the company also announced that all new Spotify users will need a Facebook account in order to register for Spotify. There's been a bit of backlash to that as well, but in this case the company has shown no sign of backing down.

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To use the new "private listening" mode, users will need to update their current version of the software and select the option from the "file" menu bar.

Questions? Comments? Let us know: @billboardbiz

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