Vevo, iHeartRadio Among New Partners for Microsoft's Xbox Live
Vevo, iHeartRadio Among New Partners for Microsoft's Xbox Live

Music companies and other TV and entertainment companies are the newest partners of Microsoft's Xbox Live entertainment service for the Xbox 360 gaming platform. The new services will launch with Xbox this holiday season.

Nearly 40 companies are TV and entertainment providers are partnering with Xbox, including Bravo, Comcast, HBO GO, Verizon FiOS, Syfy in the U.S., BBC in the U.K. and Telefonica in Spain.

Xbox Live is an online multiplayer gaming and digital media service. It offers both free and premium (known as the Gold level) of service. Xbox Live includes voice and video chat and a marketplace for downloading games, music and movies.

A handful of music products are among the partners. Music video network Vevo will make its 45,000 videos from more than 11,000 artists available through Xbox Live. Clear Channel will offer its new iHeartRadio service to Xbox Live Gold members. iHeartRadio, which offers 800 live broadcasts in addition to personalized stations, will be the only digital radio service on Xbox Live.

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"Today's announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy," said Don Mattrick, president of the Interactive Entertainment Business at Microsoft, in a statement. "Combining the world's leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless."

These new partners join an impressive list of existing partners: AT&T, Netflix and Hulu+ in the U.S., TELUS in Canada, BSkyB in the U.K., Canal+ in France, Vodafone Portugal, VimpelCom in Russia, and FOXTEL in Australia.