Music streaming service Spotify launched in Denmark on Wednesday, becoming the ninth country to receive the service.
Danish customers can choose between the three levels of service available to U.S. users: Spotify free (the ad-supported version), Spotify Unlimited (desktop access) and Spotify Premium (desktop plus mobile access). The Unlimited plan costs 49 kroner, or about $9 at current conversion rates. The Premium costs 99 kroner, or about $18.
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While many webcasting or on-demand services are more limited in scope, Spotify has put up with the requisite licensing and rights issues to launch in multiple markets on two continents. In addition to the U.S., the service is available in seven European markets: the U.K., Spain, France, the Netherlands, Sweden, Norway and Finland. Spotify announced it passed 2 million total subscribers .
With a total population of about 5.5 million people, Denmark doesn't have the population of most other markets in which Spotify operates. But the country could be primed to receive the service. TDC Play, a music subscription service bundled with broadband and mobile service, has been available since 2008. Swedish consumers got a similar bundle through TeliaSonera before Spotify launched there, and the country has been a great Spotify market.
Digital represented 29 percent of its 2010 recorded music revenue (physical was 58 percent and performance rights were 13 percent), according to the IFPI's "Recording Industry in Numbers 2011" report. Subscription revenue accounted for 25 percent of digital revenue while streams accounted for 7 percent.