Muve Music, the music subscription service of Cricket Communications, has signed a licensing deal with global rights agency Merlin. The deal adds more than 2 million songs to the wireless company's music service.
Merlin, which calls itself "the fifth major label," represents independent labels such as Beggars Group, Koch/E1, Tommy Boy, Victory, Naxos of America, Merge, Yep Roc, Redeye, Righteous Babe, Warp, Earache, Secretly Canadian and Ninja Tune. Music represented by Merlin will be fully part of the Muve Music service by the end of the year.
Muve Music is a music subscription service that is bundled into the price of Cricket's mobile service. All Muve Music plans include talk, text, web and unlimited music downloads for $55 per month. It is available on the Samsung Vitality, ZTE Score and Samsung Suede at Cricket's brick-and-mortar and ecommerce store as well as retailers such as Best Buy.
Muve has been a quiet but undeniable success in subscription music. Cricket currently puts the number of Muve subscribers at 200,000, a threshold the service passed back in September. It surpassed 100,000 subscribers in July. Cricket launched the service in January with the catalogs of all four major labels.
Want to learn more about Muve? Jeff Toig, VP/General Manager, Muve Music, will appear at Billboard's FutureSound conference on Friday, November 18. Toig will give a presentation titled ""Muve Music's Unique Approach To Product & Business Model Innovation."