Business Matters: The Orchard Branches Out to Action Sports Video
Business Matters: The Orchard Branches Out to Action Sports Video

The Orchard Branches Out Into Action Sports Video
-- Digital distributor The Orchard has branched out into sports by creating an Action Sports & Lifestyle Film Distribution division. The new division, reported to be launching next week, will be led by general manager Danny Grant, formerly with action sports media company VAS Entertainment.

Action Sports & Lifestyle Film Distribution division will deliver its clients' video to services such as iTunes, Hulu, Netflix, PlayStation, Xbox, Google TV, Vudu and Amazon.

Being a part of The Orchard will help sports clients obtain music for their videos, Grant tells TransWorld Business. "Being that The Orchard is one of the largest indie music distributors around, producers who work with The Orchard Sports can gain access to hundreds of thousands of tracks from established and up-and-coming bands. Music supervision is tough and can get expensive. I'm not saying tracks will be licensed for free, but both sides have a vested interest in working together and that's always a help. We're just connecting both sides of the organization to help support our movie makers." (TransWorld Business)

Sandvine Report
-- The growth of Netflix, the decline of P2P traffic and the end of the PC era are three notable aspects of a new report by network equipment company Sandvine. Netflix accounted for 27.6% of downstream U.S. Internet traffic in the third quarter, according to Sandvine's "Global Internet Phenomena Report" for Fall 2011. YouTube accounted for 10 percent of downstream traffic and BitTorrent, the file-sharing protocol, accounted for 9 percent.

More Netflix usage is happening in a narrower time frame, according to Sandvine. In fact, Netflix's share of peak downstream traffic is up more than 10 percent since the sprint. As a result, "most video traffic adapts to network congestion by shifting to lower bitrates and quality, which impacts the subscriber quality of experience."

The drop in P2P's share of traffic in North America has been quite noticeable. Sandvine pegged P2P's share of traffic at 15.1 percent and 19.2 percent in 2009 and 2010 respectively. Thus far in 2011, P2P has accounted for 14.3 percent of traffic. But P2P traffic still accounts for a high percentage of traffic in Eastern Europe (43.6 percent), Brazil (48.8 percent) and Africa (44.3 percent). Real-time entertainment accounts for less than 16 percent of traffic in all three of those regions.

In terms of traffic, Sandvine now sees the end of the PC-dominated era. Most real-time entertainment traffic in North America's fixed access networks (not mobile networks) went to devices other than a laptop of desktop computer. Game consoles such as PlayStation, smart TVs, set-top boxes, tablets and mobile devices accounted for 55 percent of real-time entertainment traffic. With Netflix accounting for such a large share of traffic, this tipping point is not a surprise. Netflix can be accessed through a wide range of non-PC devices such as gaming consoles, the Roku set-top box and certain Blu-ray DVD players. (Sandvine.com)

Eventbrite Opens in London

-- Eventbrite has opened an office in London to help its ticketing platform reach different markets. The company has already launched a UK-localized version of their site at www.eventbrite.co.uk. Localized versions for Canada, Australia and New Zealand will follow, and the company will soon offer the full platform in French, Canadian French, and Spanish. (Press release)

Crowdfunding Update
-- Crowdfunding, where fans give money to help artists create specific projects, is all about the relationship between artist and fans, RocketHub co-founder and CEO Brian Meece tells Musician Coaching. Although music accounts for only 25 percent of the projects on RocketHub, Meeces sees the same dynamic at play that at a music-focused site like PledgeMusic or a diverse site like Kickstarter. That relationship is different than the one that exists when a fan downloads or streams music elsewhere.

"This funding model is about the relationship that these funders - and we call them 'fuelers' on RocketHub - have with the artist/person spearheading the project," says Meece. "It's about the relationship that those fuelers have with this creative person and that they have with each other - their ability to connect and communicate. It's really about how fans participate with the funding, how they connect with the artist and the other funders and what they get back in exchange for the financial contribution. It's a very different phenomenon from just going to the store or downloading something. It's very impactful when done correctly."

This relationship is built on an exceptional idea created by passionate people, Meece adds. "Believe it or not, just the fact that you're making a record, a music video or planning a tour is not enough." ( Musician Coaching)