Coldplay's Digital Strategy Pays Off: Group Breaks iTunes Record With 500,000 Downloads in a Week
Coldplay's Digital Strategy Pays Off: Group Breaks iTunes Record With 500,000 Downloads in a Week

As previously reported, Coldplay is easily cruising to its third No. 1 album on the Billboard 200 chart next week as "Mylo Xyloto" will top the tally. While on Wednesday, the set was projected -- by industry sources -- to sell at least 440,000 to 450,000 copies by week's end on Oct. 30, that prognostication has grown a bit.

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"Mylo" should start with a minimum of 450,000 -- and could be bigger, depending on how the weekend shakes out. With lots of people out shopping this weekend for the Halloween holiday, anything is possible. A sales start north of 440,000 would secure Coldplay the third-biggest sales week of the year, behind Lady Gaga's "Born This Way" debut (1.1 million) and Lil Wayne's "Tha Carter IV" start (964,000).

On SoundScan's Building chart below -- a precursor to the final Billboard 200 ranking -- reflecting the first four days (Monday through Thursday) of SoundScan's tracking week (which ends Sunday) as reported by six major merchants, Coldplay is expectedly found at No. 1.

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Kelly Clarkson's "Stronger" is at No. 2 on the Building Chart, while Michael Buble's new "Christmas" album sits at No. 3. Clarkson's new album is poised to become her fifth top three on the Billboard 200, with around 150,000 in sales. It follows 2009's "All I Ever Wanted," which launched at No. 1 with 255,000, according to Nielsen SoundScan. Buble's first full-length holiday offering could sell around 125,000 -- and is doing better than expected.

Also projecting as a solid top 10 debut on the Building Chart is Toby Keith's "Clancy's Tavern" (No. 5) which would be the country star's 10th straight studio album top debut in the upper tier. Other top 10 entries could come from chart veteran Tom Waits and dance act Kaskade. For Waits, his "Bad As Me" set could become his first ever Billboard 200 top 10 in a chart career that began in 1975. See Chart Below:

Nielsen SoundScan Building Chart
Rank LW
BB 200
Artist Title
1 NEW Coldplay "Mylo Xyloto"
2 NEW Kelly Clarkson "Stronger"
3 NEW Michael Buble "Christmas"
4 1 Adele "21"
5 NEW Toby Keith "Clancy's Tavern"
6 3 Scotty McCreery "Clear As Day"
7 NEW Tom Waits "Bad As Me"
8 7 Lady Antebellum "We Own the Night"
9 NEW Kaskade "Fire & Ice"
10 6 Lil Wayne "Tha Carter IV"
The Building Chart reflects the first four days (Monday through Thursday) of SoundScan's tracking week (which ends Sunday) as reported by six major merchants: iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers. Billboard estimates that they make up about 85% of all U.S. album sales.