Nearly 5 million total viewers, including almost 2.8 million adults aged 18-49, tuned in to watch the first-ever 2011 Billboard Mexican Music Awards, which aired on the Telemundo Network Oct. 27. According to Nielsen, the awards show, presented by State Farm, averaged 1,664,000 total viewers and 950,000 adults 18-49. The red carpet pre-show "Alfombra Roja," which aired 7-8 p.m. and was hosted by Mexican singer Lupillo Rivera and Telemundo hostess Monica Noguera, averaged 1.2 million total viewers and 652,000 adults 18-49 from 7-8pm.
The Awards, which were hosted by actress Kate del Castillo (star of Telemundo's top-rated soap opera, "La Reina del Sur") and singer/actor Pedro Fernández, also became one of the year's top five highest-rated entertainment specials in primetime for the network, joining the ranks of the Billboard Latin Music Awards, which took place in April. Locally, the show ranked No. 1 in Los Angeles and Miami among men 18-34.
The show featured performances by a vast array of both new and established acts, including multi-winner Gerardo Ortiz, Larry Hernandez, Jenni Rivera, Intocable and Shaila Durcal. Highlights included the emotional special awards given to norteño icons Los Tucanes de Tijuana (who received Billboard's Legacy Award from Telemundo host Maria Celeste Arrarás) and Paquita La Del Barrio, who received her La Voz (The Voice) award from Del Castillo.