The second edition of French music trade show MaMA (Marché des Musiques Actuelles, which means Pop Music Market) took place in Paris on October 21 and 22. It proved successful, with 1,183 companies registered (against 724 in 2010) and 2,448 visitors, 30% of which coming from outside of France.
The MaMA offered registered professionals 30 conferences and debates, plus workshops and networking activities. It also included 67 showcases in 20 places in Paris' Montmartre area, which concentrates a large number of music venues. 30 showcases were performed by international acts, with the overall music line up focusing on new talents.
France's MaMA conference underway. The trade show's second installment, which took place October 21-22, saw major growth year over year.
According to its founder Daniel Colling, MaMA has been designed in the line of existing trade shows such as SxSW in the US or Eurosonic in the Netherlands.
"What incredible venues and the event was exceptionally well run," said Keigh Lust, A&R director of Electra (WEA) in the US, in a MaMA press release.
The MaMA is a company belonging to French breaking acts festival Printemps de Bourges. Its 537,000 Euros budget is funded for 44% by State or local administrative subsidies, 20% by music collecting societies, 17% from sponsorship and 17% from ticket sales, a low figure that Daniel Colling explains by a will to keep ticket prices affordable.
The next MaMA will take place October 25-27, 2012.