Regional Mexican singer Jenni Rivera has signed a lucrative long-term, cross-platform production deal with bilingual music cable network mun2 that will have the entertainer and her family at the center of a slate of programs including the second season of the popular reality show "I Love Jenni."
Rivera, who serves as co-executive producer of the shows, is said to have signed a "multi-million dollar commitment" with mun2, according to Pete Salgado, the artist's longtime business partner who also produces "I Love Jenni" with the singer.
"Jen's career has always been about breaking the barriers," Salgado said in an exclusive interview with Billboard.biz. "And I think we've accomplished that -- a Mexican-American family is just like the Kardashians. We just may eat different meals, but we're just as American as apple pie."
Salgado and the network declined to give financials about the deal, but said it's for "multiple years," according to mun2 VP of media and talent relations Hanna Bolte.
Rivera will also co-executive produce a new untitled project for her daughter Chiquis, who starred in the network's 2010 original series "Jenni Rivera Presents: Chiquis & Raq-C."
"Mun2 has become a second home to me," Rivera said in a statement. "I'm glad to continue and grow our relationship and show mi vida loca -- my life, my vision and feelings to my fans. I have built my career on honesty, reality and creating the most vibrant, impactful career for my fans and my family."
"I Love Jenni" is one of the most watched shows for the cable network with an audience of 3.5 million viewers during its 2011 run, according to the network. Additionally, the series received more than 600,000 streams on mun2.tv, officials added.
"Jenni is an icon," mun2 GM Diana Mogollon says. "She is one of the most respected and acclaimed Latinas in music and entertainment, and is an integral part of the mun2 family. Jenni represents the vision of mun2 -- cross-cultural, bilingual, influential and embodying the uniquely American lifestyle of our viewers."
"I Love Jenni" recently went into production and will be seen on mun2 in 2012. The show is being produced in association with Jenni Rivera Enterprises. The show, according to mun2, has sales commitments from Target, Toyota and T-Mobile.
In August, Rivera renewed her contract with Universal Music Latin Entertainment/Fonovisa. She has become a top-selling name in the regional Mexican genre with a strong touring schedule, beauty and fragrance products and an upcoming Edward James Olmos-produced film, "Philly Brown," that's heading to the 2012 Sundance Film Festival. Rivera portrays a mother in prison who is visited by her daughter (Gina Rodriguez), an aspiring hip-hop artist.
On Sept. 3, Rivera became the first female regional Mexican singer to perform at the Los Angeles' Staples Center in a show that was attended by more than 13,000 fans. Previous feats include two sold-out shows in at the Nokia Theatre in Los Angeles in 2009. The shows grossed nearly $1 million with an attendance of more than 12,000, according to Billboard Boxscore.
To date, Rivera has sold more than 1 million albums in the United States, according to Nielsen SoundScan. Her last studio album, "La Gran Señora," sold 112,000 units and reached No. 2 on the Top Latin Albums chart. She's earned five top 10 entries on the same chart.
On Nov. 22, Rivera is releasing the album, "Joyas Prestadas," in two musical styles -- banda and pop.
Mun2 is part of Telemundo Media, a division of NBCUniversal.