The newest episode of "This Week in Music" features Mog founder and CEO David Hyman in an interview shot live at New Noise Santa Barbara. Hyman discussed the evolution of Mog into a free, web-based music streaming service which has become the fastest-growing such service on Facebook. With iTunes users only spending an average of $40 per year on music, Hyman argues that record labels will gravitate toward streaming services with small monthly fees in order to grab the largest chunk of profits. Comparing the streaming services to cable companies, he pushes the idea that the holy grail for record labels would be the integration of streaming services into a cable bill, allowing labels to lower their prices due to the massive scale of consumers to which they would be exposed.

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