Exclusive: Music Mastermind Launches Zya, Which Bridges Gap Between Gaming and Music Creation
Exclusive: Music Mastermind Launches Zya, Which Bridges Gap Between Gaming and Music Creation

Music Mastermind is hoping Zya, its cloud-based music creation and sharing platform, revolutionizes the way music is created, experienced and monetized. Officially announced Thursday, the service combines the look and feel of video games with the hands-on creativity of actually working in a recording studio.

"Zya is the only place where you can create, play and share your music in one place," CEO and co-founder Matt Serletic tells Billboard.biz. Serletic is a Grammy Award-winning producer and songwriter and the former Chairman and CEO of Virgin Records. He founded the company with Bo Bazylevsky, former Managing Director and Global Head of Emerging Markets Corporate Bond Trading at JP Morgan. In May the company announced funding of $10.8 million led by Intel Capital and Liberty Global.

The service will be free to get started and users are charged for the purchase of additional items. The "first look" release of Zya is currently available on millions of HP computers, netbooks and laptop models.

The "first look" release of Zya is currently available on the Zya website, and millions of computers, netbooks and laptop models. It will get a wider release in early 2012, says Serletic, adding that it will initially be available only in the US but the company's partnership with HP gives it an international rollout plan.

Zya is unique in that it allows users to use famous hooks - licensed from music publishers - to use in their creations, says Serletic. These hooks and other song fragments can be used to create songs. Users can tweak and alter songs by changing tempo, key and even the producer. Once a song has been created, a Zya user can publish the song to the Zya website and share with friends.

Serletic will introduce the service Thursday afternoon at Billboard's FutureSounds conference in San Francisco. His plan is create a song that mixes multiple musical styles and include vocal, drum, and instrumental tracks. He will add a hook from "Born To Be Wild" and then publishe his creation to ZyaMusic.com, making it available to the Zya community.