Phil McCarty, TrackTrack.It Founder, On Watermarking, Streaming & iPhone App (Video)
Phil McCarty, TrackTrack.It Founder, On Watermarking, Streaming & iPhone App (Video)

Phil McCarty, founder of TrackTrack.It, spoke about the services offered by his company after his demonstration at the Billboard FutureSound conference's Visionary Showcase presentation. TrackTrack.It embeds a powerful watermark into pre-release music that allows artists and labels to track songs that they send out to A&R reps, managers or music supervisers, meaning that if a song leaks or an email account is hacked, the artist can identify which exact copy went out to the public.

Billboard FutureSound Visionary Showcase: Bckstgr, TrackTrack.It, Rexly, ThingLink, Music Mastermind Show Off Their Wares

In addition, TrackTrack offers an online streaming player that allows artists to send out playlists to others and then receive a report back with information about which tracks were played and what percentage of that track was played, giving a comprehensive view of how fans really feel about an artist's songs.

Check out all of our Billboard FutureSound Conference 2011 coverage right here

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