Exclusive: NAMM to Honor Brian Wilson For Music Education
Exclusive: NAMM to Honor Brian Wilson For Music Education

Brian Wilson will receive NAMM's Music for Life award for his musical achievements and support of music education.

The National Association of Music Merchants president and CEO Joe Lamond will make the presentation on Jan. 18 at the Anaheim Convention Center as a part of NAMM's Media Preview Day. Designed to showcase the newest music instruments and products, the media preview precedes the official opening of the trade show.

The Music for Life award is NAMM's highest honor, created to recognize individuals and organizations that demonstrate support for promoting music education and creating more active music-makers.

"Brian Wilson's music shaped American popular music and had a lasting impact on the music products industry," Lamond said in a statement. "In addition, Brian believes in and has devoted his efforts to supporting music education-a cause that our industry holds dear. With 2012 marking the 50th anniversary of the Beach Boys, NAMM felt this was the most appropriate time to honor Mr. Wilson for his life's work."

The MusicCares' 2004 Person of the Year, Wilson has long supported music education. Highlights include work to benefit the Prince's Trust Charity, which offers music classes to youth with learning difficulties and/or disabilities; performances for The "Amplify Tomorrow" tour as part of the Blue for Save the Music initiative, which raised funds and awareness to support music education programs in U.S public schools; and participation in two Bridge School Benefit concerts.