EMI and music intelligence platform the Echo Nest, who launched an open API initiative as part of EMI's OpenEMI project earlier this month, have announced the OpenEMI contest. The competition offers a $5,000 prize for the best app that utilizes EMI "sandbox" content.
In addition to the cash prize, developers will be offered the opportunity to partner with EMI to bring the app to market with a revenue share deal. EMI will license and market the winner's app.
A panel selected by EMI and the Echo Nest will judge the entries based on "quality, innovation, use of OpenEMI content, and compelling user experience." The contest deadline is Friday, January 13, 2012.
The Echo Nest-hosted initiative, which created a sandbox for app developers to build on content from EMI artists, has made available over 10,000 songs, videos, photos, and artwork available to developers, and offers creative briefs and collaborative opportunities to build apps for EMI artists like Gorillaz, Pet Shop Boys, and Tinie Tempah.
The sandbox itself was unveiled November 5-6, when the Echo Nest and EMI invited developers to the former's headquarters in Cambridge, MA. Developers can register for an API key and submit application concepts to EMI and The Echo Nest. Approved apps -- both free (ad-supported) and paid -- will be released for the web, iPhone, iPad, Android, and other app platforms by EMI, with the underlying intellectual property in the app retained by the developer.