Linkin Park Partners With Flingo for Connect TV App
Linkin Park Partners With Flingo for Connect TV App
Linkin Park

Linkin Park has partnered with Flingo to create a branded app that delivers non-stop video and entertainment on connected TVs.

"Linkin Park TV" is a video-centric app that offers on-demand content along with photos and tour dates, and promises new content every week. "It's basically everything a Linkin Park fan would want to see," says Ashwin Navin, Flingo's CEO.

The Flingo-powered app will be distributed to connected TVs by Insignia, LG, Samsung, Vizio, Sanyo and Western Digital, and Netgear devices. Flingo software is pre-loaded on devices that allow them to publish the apps. This approach is more efficient than creating a unique app for each platform, says Navin, and it helps an artist publish an app to as many TVs as possible.

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Navin says Flingo currently reaches 7.2 million screens and has increased its reach three-and-a-half-fold this year. And he expects growth to continue: the prices of connected TVs are now comparable to non-connected TVs. "Manufacturers are super-hungry for this."

The company generates revenue from in-app advertisements, Navin explains. Sponsors can reach millions of people through the apps and Flingo sells across its 70-plus apps. Artists that work with Flingo can turn its app into a new revenue stream.

And the artists who get to connected TVs first have a head start in a growing marketplace. Connect TVs are gaining in popularity at the right time. "It's hard to find music video on linear broadcast these days," notes Navin.