Linkin Park has partnered with Flingo to create a branded app that delivers non-stop video and entertainment on connected TVs.
"Linkin Park TV" is a video-centric app that offers on-demand content along with photos and tour dates, and promises new content every week. "It's basically everything a Linkin Park fan would want to see," says Ashwin Navin, Flingo's CEO.
The Flingo-powered app will be distributed to connected TVs by Insignia, LG, Samsung, Vizio, Sanyo and Western Digital, and Netgear devices. Flingo software is pre-loaded on devices that allow them to publish the apps. This approach is more efficient than creating a unique app for each platform, says Navin, and it helps an artist publish an app to as many TVs as possible.
Navin says Flingo currently reaches 7.2 million screens and has increased its reach three-and-a-half-fold this year. And he expects growth to continue: the prices of connected TVs are now comparable to non-connected TVs. "Manufacturers are super-hungry for this."
The company generates revenue from in-app advertisements, Navin explains. Sponsors can reach millions of people through the apps and Flingo sells across its 70-plus apps. Artists that work with Flingo can turn its app into a new revenue stream.
And the artists who get to connected TVs first have a head start in a growing marketplace. Connect TVs are gaining in popularity at the right time. "It's hard to find music video on linear broadcast these days," notes Navin.